For a sustainable packaging world

Mission Blue

On the journey towards sustain­ability

When ecological values forge a new global identity, we’re on board. When the packaging industry embraces an intelligent, well-functioning circular economy to achieve ambitious climate targets, we’re on board. This is also what our Mission Blue stands for. Out of respect for people and the environment, we are committed to taking action – as a sustainable company with sustainable machines and as a development partner for sustainable packaging.

Sustainability in concrete terms – four strategic fields of action

Schubert has defined four fields of action to translate the Mission Blue initiative into specific, tangible measures and verifiable facts. They encompass environ­mental, business-related and social aspects and are based on the 17 Sustainable Development Goals (SDGs) – the United Nations’ global goals for sustainable development. A team made up of several corporate divisions works in each field of action and is coordinated by a Schubert employee. Together, those responsible set targets for measurable sustain­able activities, drive the process forward – together in partnerships – evaluate the results, and prepare our next sustainability report. You can find out more about the fields of action here:


Sustainable corporate governance

Only satisfied employees can guarantee our company’s success. That’s why we do everything we can to ensure that they have everything they need and truly enjoy working for us. We cultivate long-term, solid entrepreneurial thinking to ensure job security and we support the people entrusted to us in every way – be it by balancing family and career, or meeting needs for ongoing education on their journey towards a healthier lifestyle. We also attach great importance to equality and diversity. We are aware of our responsibility towards our immediate surroundings, our site, the city and the region – and are committed to making and keeping them attractive.

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Climate-neutral production

Producing sustainably in the long term is an integral part of our ecological identity. A key factor here is the reduction of our CO2 balance, i.e. our carbon footprint. For this reason, we have started to equip our buildings with the latest technology to generate our own green electricity. We are also constantly working on using resources sparingly and avoiding waste. We work with regional suppliers and focus on value creation within Germany. But that is by no means enough for us: Our goal is to develop Schubert into a climate-neutral company within a few years.

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Environmentally friendly machines & services

Durability, flexibility and retrofitability: All of this is what makes our packaging machines so unique – and what makes them exceptionally sustainable. This increases the line’s effective service life to several decades; particularly as Schubert machines can also switch between conventional and new, more sustainable packaging materials. Moreover, our robot technology developed in-house ensures efficient processes and extremely gentle product handling – so that waste can be avoided from the outset. With our technologies, the switch to environmentally friendly packaging solutions succeeds in such a way that sustainability and cost-effectiveness can be reconciled - This is our customer promise.

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Sustainable packaging

One of the first steps towards more sustainable packaging is the packaging itself. With that in mind, we not only build packaging machines, we also work very closely with industry partners to develop new packaging materials. This refers to carton packaging as well as flow wrap films and thermoformed packaging. We test all prototypes directly in a packaging machine at our technical centre – and this benefits Schubert customers. Quite simply because environmentally friendly packaging is only useful if it is machine-compatible. But there is much more to it than packaging alone: There is significant potential for greener solutions throughout the entire supply chain. We support our customers here too with sound advice and expertise.

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Mission Blue in brief

Because people and the environment are both important to us

As a family business that thinks in terms of generations, sustainability has always been of great importance to us and is firmly anchored in our corporate vision. In recent years, this importance has grown significantly, which is why we will be doing even more to live up to this responsibility with our Mission Blue Sustainability Initiative.

We consider ourselves a true partner for our customers, enabling them to achieve their sustainability goals with the right machines and packaging.

Marcel Kiessling
Managing Director Schubert

News and background on sustainability

Find out about the latest news and trends regarding sustainability in the packaging industry right here. From expert interviews on the future of packaging to practical examples of the resource-saving use of packaging materials and the latest facts on the implementation of the sustain­ability strategy at Schubert.

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Schubert will be showcasing its sustainable packaging solutions to the Asian market

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4YOU Digital Services: More machine availability, more sustainability

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From the field: Machine optimisation thanks to digital services

How data analysis with CARE Services helps rectify machine faults.


4YOU Technical Services: A fitness regime for packaging machines

Schubert’s 4YOU Technical Services keep a line fit for many years – even when it comes to meeting new requirements such as additional formats.


Sustainability is a global responsibility and obligation

Inspiring customers with sustainable packaging solutions is one aspect of our responsibility. The other is a commitment to act just as sustainably in operational management. Schubert takes this very seriously. And this is why we are committed to the United Nations’ 17 Sustainable Development Goals. In our four fields of sustainability action, we have initiated concrete measures that support these ambitious goals in various ways. It is very important to us that there is real change behind our goal. A development that brings a sustainable world a little closer, not only for Schubert, but for everyone.

Our sectors for sustainable packaging solutions

Especially in the fast-moving consumer goods sectors, with a short time-to-market and non-stop new product developments, it is not always easy to package more sustainably. This is where flexible packaging systems that can easily and quickly adapt to new packaging, innovative materials and changed processes can be of great help. With our modular machine concept and our services targeted to more sustainable process chains, we offer packaging solutions tailored to each of the sectors we work with, that are environmentally friendly and cost-effective.


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